Development of Competitiveness of Company
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Date
Authors
Číhalová, Kateřina
Advisor
Referee
Mark
B
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
The main aim of thesis is to design a viable branding strategy for a company. The theoretical part consists of interpretation of branding and strategic brand management. The analytical part examines brand building strategy and position of the company in the market as well as its competitors and potential clients. Based on analysis, a branding strategy proposal is suggested in order to create a competitive and successful brand of the company.
The main aim of thesis is to design a viable branding strategy for a company. The theoretical part consists of interpretation of branding and strategic brand management. The analytical part examines brand building strategy and position of the company in the market as well as its competitors and potential clients. Based on analysis, a branding strategy proposal is suggested in order to create a competitive and successful brand of the company.
The main aim of thesis is to design a viable branding strategy for a company. The theoretical part consists of interpretation of branding and strategic brand management. The analytical part examines brand building strategy and position of the company in the market as well as its competitors and potential clients. Based on analysis, a branding strategy proposal is suggested in order to create a competitive and successful brand of the company.
Description
Keywords
Citation
ČÍHALOVÁ, K. Development of Competitiveness of Company [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2017.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
European Business and Finance
Comittee
prof. Ing. Petr Dostál, CSc. (předseda)
doc. Ing. Robert Zich, Ph.D. (místopředseda)
doc. PhDr. Iveta Šimberová, Ph.D. (člen)
doc. Ing. Zdeňka Konečná, Ph.D. (člen)
Ing. Helena Hanušová, CSc. (člen)
Date of acceptance
2017-09-14
Defence
- You describing student ambasador scheme in your propousal. How would you like to make sure that those student ambasadors will really influence main target customer group aged 35-50? - answered
Ing. Vít Chlebovský , Ph.D.
- Do customers prefer travel alone or with family? - answered
- Describe problem mentioned on page 100? - answered
- Which resources did you use? - answered
doc. PhDr. Iveta Šimberová, Ph.D.
- Who is target group of this company?
Ing. Helena Hanušová, CSc.
- Where do you see main differences between British and Chinese market?
doc. Ing. Zdeňka Konečná, Ph.D.
Result of defence
práce byla úspěšně obhájena