Návrh rozvoje e-commerce obchodní strategie ve vybrané distribuční společnosti
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E
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Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract
Bakalárska práca sa zameriava na zpracovanie návrhu rozvoja e-commerce stratégie v spoločnosti distribujúcej hygienické a zdravotnické potreby posobiacej na slovenskom trhu. Teoretická časť sa zaoberá definovaním kľučových oblastí stratégického marketingu so zameraním na problematiku online distribúcie formou e-shopu. Analytická časť predstavuje praktickú aplikáciu vybraných relevantných metód za účelom identifikácie a zhodnotenia kľučových faktorov a následným výberom vhodných akcií pre zmenu v stávajúcej sratégii. Návrhová časť obsahuje nastavenie a zmeny e-commerce stratégie vrátane nástrojov s cieľom zvýšenia predajov v oblasti B2C trhu a zefektivnenia nákupov B2B zákazníkov prostredníctvom vhodných digitálných kanálov.
The bachelor thesis focuses on the elaboration of a proposal for the development of e-commerce strategy in a company distributing health & hygiene goods operating on the Slovak market. The theoretical part deals with the definition of key areas of strategic marketing with a focus on the issue of online distribution in the form of e-shop. The analytical part presents the practical application of selected relevant methods in order to identify and evaluate key factors and the subsequent selection of appropriate actions for change in the current strategy. The design part contains the setting up and changes of e-commerce strategy, including tools to increase sales in the B2C market and streamline the purchases of B2B customers through appropriate digital channels.
The bachelor thesis focuses on the elaboration of a proposal for the development of e-commerce strategy in a company distributing health & hygiene goods operating on the Slovak market. The theoretical part deals with the definition of key areas of strategic marketing with a focus on the issue of online distribution in the form of e-shop. The analytical part presents the practical application of selected relevant methods in order to identify and evaluate key factors and the subsequent selection of appropriate actions for change in the current strategy. The design part contains the setting up and changes of e-commerce strategy, including tools to increase sales in the B2C market and streamline the purchases of B2B customers through appropriate digital channels.
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Citation
BABELA, V. Návrh rozvoje e-commerce obchodní strategie ve vybrané distribuční společnosti [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2022.
Document type
Document version
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Language of document
en
Study field
Entrepreneurship and Small Business Development
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
doc. Ing. Lucie Kaňovská, Ph.D. (místopředseda)
Ing. Veronika Bumberová, Ph.D. (člen)
Ing. David Schüller, Ph.D. (člen)
Ing. Miroslav Mandel (člen)
Date of acceptance
2022-06-16
Defence
Supervisor´s questions - answered.
Reviewer´s questions - answered.
doc. Ing. Lucie Kaňovská, Ph.D. - Why did you choose the company on the page 80 in the proposal? Answered.
Have you already discussed the price with the company? Answered.
Ing. David Schüller, Ph.D. - On the page 80 you mention the estimated costs 16 euros. Is this price for month? Answered.
Ing. Miroslav Mandel - In your thesis you mention the number of potentional customers. Where did you get this number? Answered.
Result of defence
práce byla úspěšně obhájena
Document licence
Standardní licenční smlouva - přístup k plnému textu bez omezení