Vnímání komerčního rizika při exportu do Číny
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Date
2014-03
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Mark
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Vysoké učení technické v Brně, Fakulta podnikatelská
Abstract
Purpose of the article: The general conception of risk associated with the international trade and risk
classification bear the same patterns, however, as far as the commercial risk is involved, the particular definition
of commercial risk is lacking. This paper aims to provide the results of primary research on the commercial
risks for export to the People’s Republic of China (China). China and its mutual trade balance with the Czech
Republic confirm its position not only in the Czech exporting strategy, but also globally, on the world market.
Methodology/methods: Data from the primary research were obtained by questionnaire survey and by semistructured
interview. Data were statistically analyzed using the Kruskal-Wallis test and the Wilcoxon test.
Furthermore, the content analysis was used to evaluate the interview.
Scientific aim: The scientific aim of the article was to present statistical data analysis of primary research
focused on perception of commercial risk at exporting to China. Statistically validated data are important
in order to determine the probability distribution of commercial risk, which will be the basis for a statistical
model evaluation of commercial risks for the Czech exporting companies to China. The results of this research
article will be used for future creating a model commercial risk evaluation.
Findings: The obtained data were divided into groups according to the sizes of subjects. These groups were
statistically tested and evaluated. It can be stated that only in the group of medium-sized enterprises have been
identified substantial differences in the perception of commercial risk according these results.
Conclusions: Statistical analysis demonstrated that the data obtained from a group of large and all
companies show the same distribution function for all selections. Therefore, these data can draw conclusions
and use them to build a statistical model of commercial risks evaluation.
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Trendy ekonomiky a managementu. 2014, VIII, č. 18, s. 67-75. ISSN 1802-8527.
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/1972-trendy-ekonomiky-a-managementu-cislo-18-rocnik-viii
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/1972-trendy-ekonomiky-a-managementu-cislo-18-rocnik-viii
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Peer-reviewed
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cs
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© Vysoké učení technické v Brně, Fakulta podnikatelská