Marketingový plán vybraného podniku
Loading...
Date
Authors
Koutný, Alexandr
Advisor
Referee
Mark
E
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Bakalářská práce se zaměřuje na marketingovou komunikaci a strategii ve vybrané společnosti - Vzdělávací centrum MP působící v Prostějově. Tato práce se skládá ze tří hlavních částí. První z nich je teoretická část, která obsahuje pojmy, které jsou popsány. Druhá část práce se zabývá analýzou současného stavu společnosti. V poslední části této práce, respektive návrhové části, jsou uvedeny konkrétní návrhy na zlepšení využití marketingových nástrojů.
The bachelor's thesis focuses on marketing communication and strategy in the selected company - the MP Education Center operating in Prostějov. This thesis consists three main parts. First one is theoretical part which consists of terms and concepts which are described. The second part of the work deals with the analysis of the current state of the company. In the last part of this thesis, or the proposal part, there are specific proposals for improving the use of marketing tools.
The bachelor's thesis focuses on marketing communication and strategy in the selected company - the MP Education Center operating in Prostějov. This thesis consists three main parts. First one is theoretical part which consists of terms and concepts which are described. The second part of the work deals with the analysis of the current state of the company. In the last part of this thesis, or the proposal part, there are specific proposals for improving the use of marketing tools.
Description
Citation
KOUTNÝ, A. Marketingový plán vybraného podniku [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2023.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
bez specializace
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
doc. Ing. Vít Chlebovský, Ph.D. (místopředseda)
Ing. František Milichovský, Ph.D., MBA, DiS. (člen)
Ing. Veronika Bumberová, Ph.D. (člen)
Ing. David Schüller, Ph.D. (člen)
Date of acceptance
2023-06-15
Defence
Supervisor´s questions - answered.
Reviewer´s questions - answered.
Ing. Veronika Bumberová, Ph.D. - Title of your thesis doesn´t correspond to the goal of your thesis, which is improve marketing communication. Why? Partially answered.
What are main goals of marketing communication? Answered.
What does it mean more customers? Can you specify it? Answered.
doc. Ing. Robert Zich, Ph.D. - Where is it the chapter conclusion? Partially answered.
How could you improve your SWOT analysis because in your thesis it is not SWOT analysis? How should it looks like? Answered.
What is output of your SWOT analysis regarding to your proposals? Partially answered.
The committee voted on the result and the final grade is E.
Result of defence
práce byla úspěšně obhájena