Využití Paretova pravidla 80–20 při zefektivnění prodejního sortimentu
Loading...
Files
Date
2014-03
ORCID
Advisor
Referee
Mark
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně, Fakulta podnikatelská
Abstract
Purpose of the article: The article is focused on the use of Pareto’s rule “80–20” in streamlining of sales
range. It is based on the assumption that 80% of the impact is due to 20% of the causes. The application of this
rule on the chosen problem can be expressed as a question: “Which products from an assortment of shop bring
the highest share of the sales?”
Scientific aim: The primary aim is to develop a methodology for evaluating of assortment effectiveness in retail
stores with food, based on analysis of contribution of individual items range on margins and sales volumes.
Methodology: The general procedure of analysis using Pareto’s rule is based on secondary data which come
from scientific works done by other researchers in the area. The universal procedure was further modified for
the investigated problem. The outcome is a methodology for evaluating of the range saleability. The method of
case study was applied to verify the practical application of the methodology.
Findings: The proposed methodology is practically useful as a tool for evaluation of the shop assortment in an
effort to achieve higher sales efficiency and customer value. The principles, the application and the evaluation
of the methodology are demonstrated by the case study called “The analysis of the sales range in a retail food
shop”.
Conclusions: The research focuses on the food retail. Therefore the proposed methodology suited to condition
in this field. For other retail or wholesale areas would be the methodology applicable only after proper changes
in segmentation of assortment and the calculation formula.
Description
Citation
Trendy ekonomiky a managementu. 2014, VIII, č. 18, s. 44-56. ISSN 1802-8527.
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/1972-trendy-ekonomiky-a-managementu-cislo-18-rocnik-viii
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/1972-trendy-ekonomiky-a-managementu-cislo-18-rocnik-viii
Document type
Peer-reviewed
Document version
Published version
Date of access to the full text
Language of document
cs
Study field
Comittee
Date of acceptance
Defence
Result of defence
Document licence
© Vysoké učení technické v Brně, Fakulta podnikatelská