Marketingová komunikace
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Date
Authors
Krbúšiková, Natália
ORCID
Advisor
Referee
Mark
D
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract
Táto bakalárska práca vychádza z návrhu na zlepšenie marketingovej komunikácie v Penzióne U Krba. V súčasnosti je marketing a marketingová komunikácia so svojimi nástrojmi neúnosne najdôležitejšími krokmi na dosiahnutie požadovaných cieľov pre gastronómiu a hotelierstvo. Hlavným cieľom práce je preskúmať súčasný stav marketingovej komunikácie a navrhnúť spôsoby jej zlepšenia. Uvedené informácie boli získané prostredníctvom priamej komunikácie s vedúcimi predstaviteľmi reštaurácií a analýzou. Výsledky týchto šetrení priniesli jednotný obraz marketingového posolstva reštaurácie. Návrhovú časť práce tvorí analýza výsledkov zameraná na neefektívnosť a nedostatky.
This bachelor thesis is based on the proposal for improvement of marketing communication at Penzión U Krba. Nowadays marketing and marketing communication with its tools are unbearably the most important steps to achieve the desired goals for gastronomic and hospitality industries. The thesis' major goal is to examine the existing state of marketing communication and to suggest ways to enhance it. The information mentioned was gathered through direct communication with restaurant leads and analysis. The findings of these investigations yielded a unified picture of the restaurant's marketing message. The thesis' proposing section comprises of a results analysis focused on inefficiency and flaws.
This bachelor thesis is based on the proposal for improvement of marketing communication at Penzión U Krba. Nowadays marketing and marketing communication with its tools are unbearably the most important steps to achieve the desired goals for gastronomic and hospitality industries. The thesis' major goal is to examine the existing state of marketing communication and to suggest ways to enhance it. The information mentioned was gathered through direct communication with restaurant leads and analysis. The findings of these investigations yielded a unified picture of the restaurant's marketing message. The thesis' proposing section comprises of a results analysis focused on inefficiency and flaws.
Description
Citation
KRBÚŠIKOVÁ, N. Marketingová komunikace [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2022.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
Entrepreneurship and Small Business Development
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
doc. Ing. Zdeňka Konečná, Ph.D. (místopředseda)
Ing. Veronika Bumberová, Ph.D. (člen)
Ing. David Schüller, Ph.D. (člen)
Ing. et Ing. Pavel Juřica, Ph.D. (člen)
Date of acceptance
2022-09-07
Defence
Reviewer´s questions - answered.
Ing. David Schüller, Ph.D. - According to the reviewer´s question, is there any staff or administrative support that managers can use for the implementation? Answered.
doc. Ing. Robert Zich, Ph.D. - What are goals of company that would like to achieve in horizon of 1 year, 3 years, etc.? How much customers does it mean? Answered.
Have you considered the actual economical situation which is influenced by war? Answered.
What will be impact on customers? Partially answered.
Do you think that social media are helpful? Answered.
Result of defence
práce byla úspěšně obhájena
Document licence
Standardní licenční smlouva - přístup k plnému textu bez omezení