Inovační linie moderní doby I.
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2010-06
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Mark
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Vysoké učení technické v Brně, Fakulta podnikatelská
Abstract
Purpose of the article This work analyzes the basic theories of innovation that influenced the
behaviour of firms in today's modern age. That provides a comprehensive analysis of the issue and
explains the situation in a way that is useful for both managers and scholars. The work at the same
time forms the foundations, on which are the newest innovations approaches formed. Without
sufficient understanding of the development of the innovative, the understanding of the current and
future innovative theories is considerably limited and can lead to misleading conclusions. The author
considers so called open innovation & disruptive innovation as the current innovative approaches
which have received the attention recently.
Methodology/methods The basic methodology of this work is based on the analysis of the individual
innovative theories using comparative analysis. Each theory is also supported in the text by case
studies.
Scientific aim The connection of theory and use case studies creates the unusual comprehensive
overview. This comprehension and inclusion of all important innovation theories of modern time is in
its entirety a unique view of the topic and opens the door for further analysis of innovation and
enterprises interaction.
Findings This area nowadays deserves an attention, because the environment, which are companies
moving is changing more rapidly. Oncoming of globalization businesses were made to pay much
more attention to their business strategies. All strategies are intended to differentiate companies from
competitors and establish them on the market – companies have to constantly innovate.
Conclusions (limits, implications etc) The work found out that the development of innovative
theories intensifies over the time. Existing theories become far more comprehensive and even new
ones are evolving. The conclusion is that further development of theories of innovation can be built
on the analysis and application of the present state and that the change of environment brings also
new approaches.
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Trendy ekonomiky a managementu. 2011, IV, č. 6, s. 63-79. ISSN 1802-8527.
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/738-cislo6
http://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/aktualni-cislo/738-cislo6
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cs
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© Vysoké učení technické v Brně, Fakulta podnikatelská