BARTOŠÍK, J. On-line marketingová komunikace [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2022.
The main goal of the thesis has been achieved. The suggested online marketing communication measures are in accordance with the proposed goal and are logically structured according to a theoretical framework. The author used appropriate methods to collect data and did requested analyses. The author interprets well the conclusions from the conducted analyses. It would be useful to provide the name of the method for analysing the risks associated with the implementation of each proposal. Risk probability should be expressed on an interval from 0 to 1. I positively evaluate the diagram in the second appendix - Sitemap for the proposed website, which clearly illustrates the basic web architecture. The timeframe and STDC framework in Annexes 4 and 5 also contribute to clarity. In my opinion, it would be a good idea to include the mentioned annexes directly in the proposal part. The structure of the thesis and its formal requirement are at a very good level. The work has been verified by the Theses.cz system. It determined the similarity with all documents within 7,9 %. The highest similarity rate is only 4,8 %. This is mainly a similarity in the assignment of the bachelor thesis. Question for the defence: How difficult is it currently to get a mortgage in the Slovak banking market?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | ||
| Praktická využitelnost výsledků | C | ||
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | B | ||
| Práce s informačními zdroji, včetně citací | B |
Main objective of the theses was proposal of marketing communication for selected company. The goal was fulfilled. Prepared proposals are well corresponding with the outcomes of performed analysis of external and internal factors as well as performed research. The proposals are systematically structured including timeframe of implementation and basic economical evaluation. I recommend the theses for the defense.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | ||
| Zvolený postup řešení, adekvátnost použitých metod | B | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | ||
| Praktická využitelnost výsledků | C | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | B | ||
| Práce s informačními zdroji | B |
eVSKP id 138087