HAKL, D. Návrh marketingového mixu nově vznikající společnosti [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2022.
The thesis is based on adequate sources, and on analysis using adequate methods. The suggestions can be considered as beneficial and directed towards the fulfillment of the stated objective. The thesis shows a deeper insight into the sector and the issues. Questions: Do you consider your interview sample large and representative enough to obtain reliable information? What stage of implementation are you currently at in terms of your proposal?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | The thesis fulfills the stated aim. | |
| Zvolený postup řešení, adekvátnost použitých metod | C | The chosen solution procedure is logical, the work uses methods that are adequate for this type of work. Interviews were conducted as part of the analyses. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | The content of the theoretical part forms the basis for the analyses and the results of the analyses are further used to propose recommendations. | |
| Praktická využitelnost výsledků | B | The proposals are based on the findings of the analyses and the processing is thorough. The results can be considered useful on the basis of the information provided. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | C | The thesis has an appropriate length, a suitable and clear structure, the terminology used and the professional language level is adequate. One of the shortcomings is the high number of very short chapters. There are also shortcomings in formatting. | |
| Práce s informačními zdroji, včetně citací | B | The work is based on the basic literature, which is used adequately. |
The main goal of the theses was proposal of marketing mix for emerging company. I see the goal fulfilled with few remarks mentioned below. Author is processing analysis with major focus on marketing mix, that is logical. There are not many analysis of external factors - I would expect deeper analysis and comparison of the actual competition in the market. Proposals are well structured in accordance with marketing mix tools. The marketing mix is well described. On the other hand, I would expect sort of implementation plan for the presented proposals as well as economical evaluation of the benefits gained by application of the proposals.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | D | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | D | ||
| Praktická využitelnost výsledků | D | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | C | ||
| Práce s informačními zdroji | B |
eVSKP id 142502