KOLLÁR, J. On-line marketingová komunikace [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2021.

Posudek vedoucího

Schüller, David

The main objective of the thesis has been achieved. The proposed online marketing communication measures are in line with the proposed objective. The author used appropriate methods to collect data and did requested analyses. The author interprets well the conclusions from the conducted analyses . The formalities and terminology used are of a very good standard. The proposal part contains a basic financial framework, timeframe and a risk analysis, allowing easier implementation into practice. The probability in the risk analysis must be between 0 - 1. The citation standard is met. The web portal ManagementMania.com is not a suitable source for a bachelor's thesis. Question for the defence: Which of the proposals do you consider crucial, and why?

Posudek oponenta

Chlebovský, Vít

The goal of the thesis was proposal of online marketing communication for selected company. The goal is achieved. There are performed standard analysis of the external and internal factors within the analytical part of the thesis. Especially analysis of macroenvironment could be less descriptive and with deeper critical review of the situation described - there could be clearly identified opportunities and threads out of each particular area. Bottom line the analysis are well summarized in SWOT and further proposals are based on those results and target the defined goals. Thesis is on appropriate professional level and I recommend it for the defence.

eVSKP id 133295