JEŘÁBEK, J. Návrh na zlepšení komunikačního mixu vybraného podniku [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2023.
The main goal of the thesis is formulated as proposals for improvement in marketing communication. The goal is fulfilled with minor remarks mentioned below. The author is working with standard methodology in all parts of the thesis. The analysis could be less descriptive with clear outcomes formulated. Valuable is the research focused on the clients of the company and their preferences in the communication of the company.Performed analysis is summarized in SWOT. The final part of the thesis covers basic recommendations for communication improvements on the web and social media. Generally, I would expect also recommendations using traditional forms of communication - analysis shows that one of the best working communication is based on other customer recommendations and based on the testing samples that customers can try before purchase. Why not improve that further?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | D | ||
| Praktická využitelnost výsledků | D | ||
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | C | ||
| Práce s informačními zdroji, včetně citací | C |
The bachelor thesis presents suggestions in the area of improving the company's communication mix. The author used adequate methods, which could have been more detailed, see above.The design part contains practical suggestions applied to the company, which could have been more detailed. The aim of the thesis was fulfilled. I recommend the thesis for defence.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | The aim of the work was fulfilled. | |
| Zvolený postup řešení, adekvátnost použitých metod | D | The author has chosen the right procedure and adequate methods in relation to the topic of the thesis, but some analyses could have been more detailed - e.g. analysis of promotion, competition and customers. The customer analysis is very brief. The thesis also used questionnaire research, which could have been better described methodologically. Also, the analytical part could have been more deeply summarized, not just listed according to SWOT. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | D | The author has demonstrated an ability to interpret the results and draw appropriate conclusions from them, but in some cases the interpretation could have been better, e.g. in linking research and design. | |
| Praktická využitelnost výsledků | C | The author suggested many proposals that could have been elaborated in more detail, or just a selection of them. On the other hand, the author tried to identify their costs and benefits, which could have been more detailed. It would have been good to give a timetable for the implementation of the proposals and who will coordinate/implement everything. | |
| Struktura práce, použitá terminologie a odborná jazyková úroveň | C | The thesis has a logical and clear structure and uses a standard division into chapters, but It is better not to use 4 levels for headings. It is preferable not to write the thesis in the first person. | |
| Práce s informačními zdroji | C | The author uses adequate information sources that are appropriately cited. |
eVSKP id 151636