Návrh podnikatelského plánu pro vznik a rozvoj společnosti
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Date
Authors
Kratochvílová, Aneta
ORCID
Advisor
Referee
Mark
D
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract
Tato bakalářská práce se zabývá návrhem podnikatelského plánu a rozvojem značky Lusk, která prodává sportovní oblečení pro ženy přes e-shop a sociální sítě. Práce je rozdělena na tři hlavní části. V první části se nachází teorie k danému tématu, která je potřebná pro druhou, analytickou část této bakalářské práce. Analytická část zkoumá vnitřní a vnější prostředí této značky a její současný stav. Třetí, návrhová část obsahuje doporučení pro rozvoj značky a celkové shrnutí bakalářské práce.
This bachelor thesis focuses on the proposal of a business plan and the development of the brand Lusk, which sells sportswear for women through an e-shop and social media. The thesis is divided into three main parts. The first part contains the theory on the topic, which is necessary for the second, analytical part of this bachelor thesis. The analytical part examines the internal and external environment of the brand and its current state. The third, proposal part includes recommendations for brand development and an overall summary of the bachelor thesis.
This bachelor thesis focuses on the proposal of a business plan and the development of the brand Lusk, which sells sportswear for women through an e-shop and social media. The thesis is divided into three main parts. The first part contains the theory on the topic, which is necessary for the second, analytical part of this bachelor thesis. The analytical part examines the internal and external environment of the brand and its current state. The third, proposal part includes recommendations for brand development and an overall summary of the bachelor thesis.
Description
Keywords
Podnik, podnikatel, podnikání, podnikatelský plán, plánování, marketingový mix, PESTLE analýza, Porterova analýza, model 7S, SWOT analýza, finanční plán, analýza risků, Enterprise, entrepreneur, business, business plan, planning, marketing mix, PESTLE analysis, Porter's analysis, 7S model, SWOT analysis, financial plan, risk analysis
Citation
KRATOCHVÍLOVÁ, A. Návrh podnikatelského plánu pro vznik a rozvoj společnosti [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2024.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
bez specializace
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
doc. Ing. Lucie Kaňovská, Ph.D. (místopředseda)
doc. Ing. Pavla Marciánová, Ph.D. (člen)
Ing. Veronika Bumberová, Ph.D. (člen)
Ing. David Schüller, Ph.D. (člen)
Date of acceptance
2024-06-13
Defence
In his presentation, the student informed the committee about the objectives, solutions and results he had reached in his thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The student answered the question from the opponent's assessment in full. Questions from committee members:
1. Ing. David Schüller, Ph.D. - How many products have you already sold? Answered.
What will be your approach of proceeding and selecting appropriate influencers? Answered.
2. doc. Ing. Lucie Kaňovská, Ph.D. - You planned 10.000 CZK for marketing campaign per month. You will hire an employee for marketing - proposed salary is 20.000 CZK per month. Is it fulltime of part time job? Answered.
3. doc. Ing. Pavla Marciánová, Ph.D. - Why should I buy your product? Answered.
What is the difference between your leggins and leggins on ebay? Answered.
4. Ing. Veronika Bumberová, Ph.D. - What is the essential part of business plan? Partially answered.
What is the goal of your proposal or business plan? Partially answered.
What is the business strategy to reach the goal - doubled sales? Partially answered.
On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis.
Result of defence
práce byla úspěšně obhájena
Document licence
Standardní licenční smlouva - přístup k plnému textu bez omezení