Komunikační strategie neziskové organizace

Abstract

Predmetem diplomove prace je zpresneni komunikacni strategie nejvetsi evropske studentske organizace—Erasmus Student Network AISBL. Prace definuje status quo organizace a po jeho analyze navrhuje zpusob, jakym lze diky tvorbe obsahove strategie z pohledu ciloveho uzivatele (tvorbou person) zvysit zasah a zlepsit cileni obsahu pro jednotlive komunikacni kanaly.The subject of this Master’s thesis is refinement of the communication strategy of the biggest European student organisation—Erasmus Student Network AISBL. The thesis defines the status quo of the organisation and based upon its analysis it proposes an approach of creating content strategy from the point of view of the target groups (by creating personas), leading to strengthening the engagement and clarifying content targeting for individual communication channels.