Systematic Review of New Trends of SMEs Marketing Strategy

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dc.contributor.authorUlč, Jakubcs
dc.contributor.authorChlebovský, Vítcs
dc.date.issued2021-12-10cs
dc.description.abstractThe new market environment due to the Covid-19 pandemic is affecting the performance of global SMEs. It is necessary for them to adapt their marketing strategy to the situation in order to increase their competitiveness in the global market. Since the beginning of the pandemic, SMEs have had to react to these circumstances and, as a result, the number of secondary sources related to this topic has increased. Data is obtained based on research of secondary sources, which are systematically and critically reviewed and compared. The aim is to provide an overview of current trends and to identify potential areas for further research on SMEs' approach to marketing strategy and its transformation due to threats and opportunities arising from the external environment. The findings give us a direction for further research and shows potential critical areas for SMEs competitiveness in the global marketplace.en
dc.formattextcs
dc.format.extent283-292cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationMerkúr 2021 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. 2021, p. 283-292.en
dc.identifier.isbn978-80-225-4909-7cs
dc.identifier.orcid0000-0002-1264-7536cs
dc.identifier.orcid0000-0002-0710-3825cs
dc.identifier.other176385cs
dc.identifier.scopus56488037800cs
dc.identifier.urihttp://hdl.handle.net/11012/203567
dc.language.isoencs
dc.publisherVydavateľstvo EKONÓM, University of Economics in Bratislavacs
dc.relation.ispartofMerkúr 2021 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientistscs
dc.relation.urihttps://conferences.euba.sk/merkur/images/proceedings/merkur_2021.pdfcs
dc.rightsCreative Commons Attribution-NonCommercial-NoDerivatives 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/cs
dc.subjectMarketing strategyen
dc.subjectmarketing trendsen
dc.subjectcompetitivenessen
dc.subjectpandemicen
dc.titleSystematic Review of New Trends of SMEs Marketing Strategyen
dc.type.driverconferenceObjecten
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-176385en
sync.item.dbtypeVAVen
sync.item.insts2025.02.03 15:43:44en
sync.item.modts2025.01.17 16:45:00en
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
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