Marketingový mix podniku a návrh na jeho zlepšení

but.committeedoc. Ing. Robert Zich, Ph.D. (předseda) Ing. František Milichovský, Ph.D., MBA, DiS. (člen) Ing. Veronika Bumberová, Ph.D. (člen) Ing. David Schüller, Ph.D. (člen) doc. Ing. Zdeňka Konečná, Ph.D. (místopředseda)cs
but.defenceSupervisor´s questions - answered. Reviewer´s questions - answered. doc. Ing. Zdeňka Konečná, Ph.D. - How do you suggest the logistic process of your season based product? What about the freshness aspect? Answered. You have mentioned that the pricing will be dynamic. How they do the product calculation on daily-base? How often you will do recalculation? Partially answered. Ing. Veronika Bumberová, Ph.D. - Where is supporting information about raising prices of supply? This is part of SLEPT analysis, you should have some secondary data. It is based on your intuition? Partially answered. What is the goal of your analysis? Partially answered. What is the power of customer? Is it low or high the power of customers? Partially answered. What is the business strategy of the company? Partially answered. doc. Ing. Robert Zich, Ph.D. - Can you explain the opportunities in SWOT analysis? Partially answered. I can´t find any information about impact of pandemic. Where is it? Not answered. Your goal is Changing Marketing mix. Your proposals start with business model. Can you tell me the link between marketing mix and business model? Not answered. You used 7S model. Where is the output? Not answered. The committee voted on the grade and the committee agreed on an E.cs
but.jazykangličtina (English)
but.programEntrepreneurship and Small Business Developmentcs
but.resultpráce byla úspěšně obhájenacs
dc.contributor.advisorMilichovský, Františeken
dc.contributor.authorKirchner, Jakuben
dc.contributor.refereeSchüller, Daviden
dc.date.accessioned2023-07-17T08:05:19Z
dc.date.available2023-07-17T08:05:19Z
dc.date.created2023cs
dc.description.markEcs
dc.identifier.citationKIRCHNER, J. Marketingový mix podniku a návrh na jeho zlepšení [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2023.cs
dc.identifier.other152307cs
dc.identifier.urihttp://hdl.handle.net/11012/211382
dc.language.isoencs
dc.publisherVysoké učení technické v Brně. Fakulta podnikatelskács
dc.rightsStandardní licenční smlouva - přístup k plnému textu bez omezenícs
dc.titleMarketingový mix podniku a návrh na jeho zlepšeníen
dc.title.alternativeMarketing Mix of Company and its Proposal for Improvementcs
dc.typeTextcs
dc.type.driverbachelorThesisen
dc.type.evskpbakalářská prácecs
dcterms.dateAccepted2023-06-16cs
dcterms.modified2023-06-19-13:26:00cs
eprints.affiliatedInstitution.facultyFakulta podnikatelskács
sync.item.dbid152307en
sync.item.dbtypeZPen
sync.item.insts2023.07.17 10:05:19en
sync.item.modts2023.07.17 09:31:08en
thesis.disciplinebez specializacecs
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
thesis.levelBakalářskýcs
thesis.nameBc.cs
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