Návrh online marketingové strategie vybraného podniku
| but.committee | doc. Ing. Robert Zich, Ph.D. (předseda) doc. Ing. Michal Karas, Ph.D. (místopředseda) Ing. Karel Doubravský, Ph.D. (člen) Ing. František Milichovský, Ph.D., MBA, DiS. (člen) Ing. et Ing. Pavel Juřica, Ph.D. (člen) | cs |
| but.defence | doc. Ing. Michal Karas, Ph.D. - You mention in your thesis financial aspects. Could you specify what is the future revenue? Answered. Within your business strategy you did a benchmarking. What is/are competitive advantage/s of your business comparing with the others competitors? doc. Ing. Robert Zich, Ph.D. - Your thesis focuses on Marketing online strategy. Can you explain what is the balance between the goal of your assignment and goal of your thesis? Answered. In your thesis you developed some tools instead of marketing strategy. What will be the definition of online marketing strategy from your point of view? Answered. Marketing strategy, marketing communication strategy. What are differencies between these terms? Answered. | cs |
| but.jazyk | angličtina (English) | |
| but.program | International Business and Management | cs |
| but.result | práce byla úspěšně obhájena | cs |
| dc.contributor.advisor | Chlebovský, Vít | en |
| dc.contributor.author | Korenčiaková, Terézia | en |
| dc.contributor.referee | Šíma, Peter | en |
| dc.date.accessioned | 2023-07-17T08:07:38Z | |
| dc.date.available | 2023-07-17T08:07:38Z | |
| dc.date.created | 2023 | cs |
| dc.description.abstract | Tato diplomová praca sa zaobera online marketingovou stratégiou firmy AboveX Digital. Cieľom je navrhnutie online marketingovej stratégie pre B2B agentúru, ktorej obchodnou činnosťou je poskytovanie profesionálnych marketingových služieb určených pre neziskové organizácie. Na dosiahnutie tohto cieľa bola využitá metóda benchmarkingu, analýza kľúčových slov a taktiež cielenia, ktorá poskytla náhľad na medzery v aktuálnej stratégii a možnosti zlepšenia. Nasledne su uvedene praktické navrhy, podložené nazbieranými dátami, ktoré by mali viesť k zvýšenému generovaniu potenciálnych zákazníkov. | en |
| dc.description.abstract | This thesis deals with the online marketing strategy of AboveX Digital. The goal is to design an online marketing strategy for a B2B agency whose business is providing professional marketing services for non-profit organizations. To achieve this goal, the benchmarking method, keyword analysis and also targeting analysis were used, which revealed gaps in the current strategy and areas for improvement. Subsequently, practical suggestions are presented, supported by the collected data, which should lead to increased lead generation. | cs |
| dc.description.mark | B | cs |
| dc.identifier.citation | KORENČIAKOVÁ, T. Návrh online marketingové strategie vybraného podniku [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2023. | cs |
| dc.identifier.other | 152418 | cs |
| dc.identifier.uri | http://hdl.handle.net/11012/212118 | |
| dc.language.iso | en | cs |
| dc.publisher | Vysoké učení technické v Brně. Fakulta podnikatelská | cs |
| dc.rights | Standardní licenční smlouva - přístup k plnému textu bez omezení | cs |
| dc.subject | Marketing | en |
| dc.subject | online marketing | en |
| dc.subject | prieskum kľúčových slov | en |
| dc.subject | analýza cielenia | en |
| dc.subject | benchmarking | en |
| dc.subject | Marketing | cs |
| dc.subject | online marketing | cs |
| dc.subject | keyword research | cs |
| dc.subject | targeting analysis | cs |
| dc.subject | benchmarking | cs |
| dc.title | Návrh online marketingové strategie vybraného podniku | en |
| dc.title.alternative | Online Marketing Strategy Proposal for a Selected Company | cs |
| dc.type | Text | cs |
| dc.type.driver | masterThesis | en |
| dc.type.evskp | diplomová práce | cs |
| dcterms.dateAccepted | 2023-06-09 | cs |
| dcterms.modified | 2023-06-15-09:52:24 | cs |
| eprints.affiliatedInstitution.faculty | Fakulta podnikatelská | cs |
| sync.item.dbid | 152418 | en |
| sync.item.dbtype | ZP | en |
| sync.item.insts | 2023.07.17 10:07:38 | en |
| sync.item.modts | 2023.07.17 09:23:12 | en |
| thesis.discipline | bez specializace | cs |
| thesis.grantor | Vysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementu | cs |
| thesis.level | Inženýrský | cs |
| thesis.name | Ing. | cs |