Marketingový plán vybraného podniku
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Date
Authors
Macák, Ján
Advisor
Referee
Mark
B
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Táto bakalárska práca sa zameriava na vytvorenie marketingového plánu pre poradenskú službu pri kúpe auta s názvom Sibia. V teoretickej časti sú popísané pojmy a metódy súvisiace s tvorbou marketingového plánu. Analytická časť obsahuje analýzu prostredia, konkurencie, SWOT analýzu a analýzu súčasných marketingových aktivít. Návrhová časť pozostáva zo stanovenia krátkodobých a dlhodobých cieľov, ako aj z návrhu marketingových aktivít, rozpočtu a kontroly, ktoré vychádzali z predchádzajúcich analýz.
This bachelor’s thesis focuses on creating a marketing plan for a car-buying advisory service called Sibia. In the theoretical part, terms and methods related to the creation of a marketing plan are described. The analytical part contains the analysis of the environment, competition, SWOT analysis and the analysis of current marketing activities. The proposal part consists of setting short- and long-term goals, as well as the proposal for marketing activities, budgeting, and controlling, which were based on the previous analyses.
This bachelor’s thesis focuses on creating a marketing plan for a car-buying advisory service called Sibia. In the theoretical part, terms and methods related to the creation of a marketing plan are described. The analytical part contains the analysis of the environment, competition, SWOT analysis and the analysis of current marketing activities. The proposal part consists of setting short- and long-term goals, as well as the proposal for marketing activities, budgeting, and controlling, which were based on the previous analyses.
Description
Citation
MACÁK, J. Marketingový plán vybraného podniku [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
bez specializace
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
Ing. Kateřina Petrová, Ph.D. (člen)
Ing. David Havíř, Ph.D. (člen)
doc. Ing. Vít Chlebovský, Ph.D. (místopředseda)
Ing. František Milichovský, Ph.D., MBA, DiS. (člen)
Date of acceptance
2025-06-23
Defence
In his presentation, the student informed the committee about the objectives, solutions and results he had reached in his thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The student answered the questions from the supervisor's assessment in full, the question from the opponent's assessment in full. Questions from committee members:
1. Ing. Havíř: Why do you consider AI as a threat? Can it be also an opportunity? - answered
2. Ing. Milichovský: Why did you analyse in SLEPT Romania and Slovakia? - answered
On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis.
Result of defence
práce byla úspěšně obhájena