Vstup na zahraniční trh společnosti Navertica a.s.
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Date
Authors
Klimo, Martin
Advisor
Referee
Mark
C
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Tato diplomová práce se zabývá analýzou vstupu firmy NAVERTICA,a.s. na Jihoafrický trh. Práce obsahuje analýzu společnosti a současné situace na trhu v Jižní Africe. Je aplikována kritická analýza literatury na dané téma společně s analytickými metodami. Opodstatněná doporučení, zda-li vstoupit na cizí trh a jakou formu vstupu zvolit, jsou dána. Tato doporučení jsou založena na vyhodnocení výsledků analýz této diplomové práce.
This thesis deals with an analysis of foreign market entry into South Africa and it is focused on company NAVERTICA, PLC. The thesis contains analysis of the company as well as the analysis of the current business environment in South Africa. The literature on this topic is critically reviewed and analytical methods are consequently applied. Justified recommendations to the company, whether to enter the market or not and what form to choose, are given based on the evaluation of findings in this thesis.
This thesis deals with an analysis of foreign market entry into South Africa and it is focused on company NAVERTICA, PLC. The thesis contains analysis of the company as well as the analysis of the current business environment in South Africa. The literature on this topic is critically reviewed and analytical methods are consequently applied. Justified recommendations to the company, whether to enter the market or not and what form to choose, are given based on the evaluation of findings in this thesis.
Description
Keywords
NAVERTICA , a.s. , vstup na zahraniční trh , PESTLE , konkurence , NAVERTICA , PLC. , foreign market entry , PESTLE , competition
Citation
KLIMO, M. Vstup na zahraniční trh společnosti Navertica a.s. [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2014.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
European Business and Finance
Comittee
prof. Ing. Petr Dostál, CSc. (předseda)
doc. PhDr. Iveta Šimberová, Ph.D. (místopředseda)
prof. Ing. Marek Zinecker, Ph.D. (člen)
doc. Ing. Vít Chlebovský, Ph.D. (člen)
Ing. Lenka Širáňová, Ph.D. (člen)
Date of acceptance
2014-09-18
Defence
Supervisor's question - answered
Ing. Chlebovský: You proposed how to enter the south-african market and in your analysis you are focused on the product. Don't you think that you should focused on customer, competition, subsitutes, etc.? - answered
Ing. Chlebovský: How high are the costs of this project? - answered
Result of defence
práce byla úspěšně obhájena