Mezinárodní marketingová strategie vybraného podniku
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Date
Authors
Knechtová, Natalie
Advisor
Referee
Mark
A
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Záměrem této diplomové práce je provedení marketingového plánu pro vybranou společnost vstupující na zahraniční trh. Autorka uvede základní teoretická východiska práce, prozkoumá současný stav trhu, důkladně vysvětlí existující problémy, a nakonec navrhne nové marketingové aktivity pro společnost expandující na mezinárodní trh.
The focus of this diploma thesis is a conducting marketing plan for a selected company entering a foreign market. The author will provide the essential theoretical foundation of the thesis, examine the current market condition, providing a thorough explanation of the existing challenges, and ultimately suggest new marketing activities for a company expanding internationally.
The focus of this diploma thesis is a conducting marketing plan for a selected company entering a foreign market. The author will provide the essential theoretical foundation of the thesis, examine the current market condition, providing a thorough explanation of the existing challenges, and ultimately suggest new marketing activities for a company expanding internationally.
Description
Citation
KNECHTOVÁ, N. Mezinárodní marketingová strategie vybraného podniku [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2024.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
bez specializace
Comittee
doc. Ing. Lucie Kaňovská, Ph.D. (předseda)
doc. Ing. Michal Karas, Ph.D. (místopředseda)
Ing. Karel Doubravský, Ph.D. (člen)
Ing. František Milichovský, Ph.D., MBA, DiS. (člen)
Ing. et Ing. Pavel Juřica, Ph.D. (člen)
Date of acceptance
2024-06-07
Defence
In her presentation, the student informed the committee about the objectives, solutions and results she had reached in her thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. There were no questions from the supervisor's assessment. The questions from the opponent's assessment were fully answered.
Questions from committee members:
1. Ing. Milichovský - You presented that you want to expand your business to Germany, did you consider the citizens´ religion in Berlin?
2. doc. Karas - You want to enter western market. Are you not afraid of negative customer perception that your business is comming from east?
3. doc. Kaňovská - Are presented tattoos your work? What would be your typical customer in Berlin?
On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis.
Result of defence
práce byla úspěšně obhájena