Návrh obchodnej strategie firmy vstupujúcej na slovenský trh
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Date
Authors
Kniš, Leo
Advisor
Referee
Mark
E
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Táto diplomová práca sa zaobera témou, ako môže jeden z najväčších operátorov na trhu s hazardnými hrami zvládnuť zmenu zákona na Slovensku. V teoretickej časti práca obsahuje prehľad foriem vstupu na trh. Teória je následne použita na stanovenie hlavného cieľa práce, ktorým je návrhnutie možnej stratégie vstupu na slovenský trh.
This thesis deals with the topic, how one of the world’s leading sports betting and gaming group can cope with legislative change on the Slovak gambling market. The theoretical part of the thesis contains a review of Market Entry Strategies. Conducted analyses are used to determine the main objective of the thesis, which is to propose possible Market Entry for the company.
This thesis deals with the topic, how one of the world’s leading sports betting and gaming group can cope with legislative change on the Slovak gambling market. The theoretical part of the thesis contains a review of Market Entry Strategies. Conducted analyses are used to determine the main objective of the thesis, which is to propose possible Market Entry for the company.
Description
Keywords
Citation
KNIŠ, L. Návrh obchodnej strategie firmy vstupujúcej na slovenský trh [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2019.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
European Business and Finance
Comittee
prof. Ing. et Ing. Stanislav Škapa, Ph.D. (předseda)
prof. Ing. Marek Zinecker, Ph.D. (místopředseda)
doc. Ing. Robert Zich, Ph.D. (člen)
doc. Ing. Radek Doskočil, Ph.D., MSc (člen)
prof. Ing. Mirko Dohnal, DrSc. (člen)
Date of acceptance
2019-09-12
Defence
Question of thesis supervisor – Answered
Question of thesis reviewer – Answered
doc. Ing. Robert Zich, Ph.D. – What is your proposal? Which approach should this company use? Why isn´t the Slovak market analysed in the thesis? How should a SWOT analysis look? - Unanswered
The examination board voted on the evaluation of the work, the vote E passed by the vote 4:1
Result of defence
práce byla úspěšně obhájena