Návrh marketingového plánu
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Date
Authors
Badura, Dominik
Advisor
Referee
Mark
C
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Táto bakalářská práce se zaměřuje na studentský project, který se zaměřuje na organizaci akcí na univerzitě na anglickém studijním oboru ESBD ((Entrepreneurship and small business development). Přitom se podívá na faktory, které ovliňují tento project and jaký mají dopad na tento projekt. V teoretické části najdete potřebné definice pojmů a popis jak používát potřebné metody co budou hrát klíčovou roli v analytické části. Analytická část bude zkoumat a vyhodnocovat výsledky získané z průzkumu jak trhu tak i potencionálních zákazníků. Návrhová část představí řešení k problému vyhodnoceném v analytické části a implementaci potřebných kroků pro projekt, aby mohl přežít na trhu.
This bachelor's thesis focuses on delving into a student project in the study program ESBD (Entrepreneurship and small business development). It will investigate factors that are affecting the business and what impact they have on the running of that business. In the theoretical part you will see the necessary explanation of definitions and the analytical tools that will be used mostly in the analytical part. The analytical will be focused on the necessary research and the outcomes that it shows from the market research and the customer’s research. The proposal part will introduce the solution to the problem that is shown in the analytical part and the necessary steps the project has to undertake to survive on the market.
This bachelor's thesis focuses on delving into a student project in the study program ESBD (Entrepreneurship and small business development). It will investigate factors that are affecting the business and what impact they have on the running of that business. In the theoretical part you will see the necessary explanation of definitions and the analytical tools that will be used mostly in the analytical part. The analytical will be focused on the necessary research and the outcomes that it shows from the market research and the customer’s research. The proposal part will introduce the solution to the problem that is shown in the analytical part and the necessary steps the project has to undertake to survive on the market.
Description
Citation
BADURA, D. Návrh marketingového plánu [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
bez specializace
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
Ing. Kateřina Petrová, Ph.D. (člen)
Ing. David Havíř, Ph.D. (člen)
doc. Ing. Vít Chlebovský, Ph.D. (místopředseda)
Ing. František Milichovský, Ph.D., MBA, DiS. (člen)
Date of acceptance
2025-06-23
Defence
In his presentation, the student informed the committee about the objectives, solutions and results he had reached in his thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The student answered the questions from the supervisor's assessment in part, the question from the opponent's assessment in full. Questions from committee members:
1. Ing. Petrová: You mentione your average price per person is 200 Kč. What is included in this price? - answered
2. Ing. Havíř: Did you prepere something to offer to new students when you finished the thesis? - answered
3. Ing. Havíř: What is the value fo the offer? - answered
4. Ing. Havíř: Is the price you want to sell the project for acceptable? And how do you know it? - answered
On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis.
Result of defence
práce byla úspěšně obhájena