First Updates to the New Theoretical Framework of Technology Start-up Lifecycle Stages
Date
2021-12-10
Authors
ORCID
Advisor
Referee
Mark
Journal Title
Journal ISSN
Volume Title
Publisher
Vydavateľstvo EKONÓM, University of Economics in Bratislava
Abstract
As a result of previous research and the outlined theoretical framework, the concept needs to be further developed, validated, and modified by further research. The technology startup lifecycle is an area that is currently not well-defined. Thanks to further research, this theoretical framework can be developed to a more detailed classification of the stages and their more complex characteristics. Through a collaboration with several technology startups and based on qualitative interviews, we collect relevant data referring to the technology start-up lifecycle. As a result of feedback, we are able to test and develop the theoretical framework, as well as identify other possible directions or approaches. This framework is needed in the next step of research aimed at marketing strategies at a specific stage of the lifecycle of a technology start-up. The outcome of this research is to provide updates to the characteristics of each phase and to suggest directions for further research in this area.
Description
Citation
Merkúr 2021 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. 2021, p. 272-282.
https://conferences.euba.sk/merkur/images/proceedings/merkur_2021.pdf
https://conferences.euba.sk/merkur/images/proceedings/merkur_2021.pdf
Document type
Peer-reviewed
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Published version
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Language of document
en
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Date of acceptance
Defence
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Document licence
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
http://creativecommons.org/licenses/by-nc-nd/4.0/