Plán expanze společnosti B2B SaaS na nové anglicky mluvící trhy
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Date
Authors
Yesilkutuk, Emre
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Mark
E
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Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract
Tato diplomová práce si klade za cíl zhodnotit proveditelnost expanze americké B2B SaaS společnosti, která nabízí systémy pro správu skladů, do anglicky mluvících trhů, se zvláštním zaměřením na kanadský trh. Studie posoudí, zda je společnost jak finančně, tak operativně připravena na tak komplexní expanzní úsilí. Práce na výzkumnou otázku odpoví vypracováním podrobné expanzní strategie, která zahrnuje způsoby vstupu na trh, marketingové přístupy, analýzu nákladů a plánování rozpočtu pro vstup na trh.
This diploma thesis seeks to evaluate the viability of expanding a US-based B2B SaaS company that offers Warehouse Management Systems into English-speaking markets, with a particular focus on the Canadian market. The study will assess whether the company is ready, both financially and operationally, for such an intricate expansion effort. The thesis will address the research question by developing a detailed expansion strategy that includes market entry modes, marketing approaches, cost analysis, and budget planning for market entry.
This diploma thesis seeks to evaluate the viability of expanding a US-based B2B SaaS company that offers Warehouse Management Systems into English-speaking markets, with a particular focus on the Canadian market. The study will assess whether the company is ready, both financially and operationally, for such an intricate expansion effort. The thesis will address the research question by developing a detailed expansion strategy that includes market entry modes, marketing approaches, cost analysis, and budget planning for market entry.
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Citation
YESILKUTUK, E. Plán expanze společnosti B2B SaaS na nové anglicky mluvící trhy [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2024.
Document type
Document version
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Language of document
en
Study field
bez specializace
Comittee
doc. PhDr. Iveta Šimberová, Ph.D. (předseda)
doc. Ing. Radek Doskočil, Ph.D., MSc (místopředseda)
Ing. Veronika Bumberová, Ph.D. (člen)
Ing. Lenka Širáňová, Ph.D. (člen)
Ing. David Schüller, Ph.D. (člen)
Date of acceptance
2024-06-07
Defence
In his presentation, the student informed the committee about the objectives, solutions and results he had reached in his thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The student answered the questions from the supervisor's assessment in full, the questions from the opponent's assessment in full. Questions from committee members:
1. Dr. Bumberová - What do we have to consider while conducting the expansion plan? - answered with objections
2. Dr. Bumberová - Explain the goals of your thesis. - answered with objections
3. Dr. Bumberová - Explain the connections between the theoretical and analytical part of your thesis. - answered with objections
4. Dr. Bumberová - Explain the methodology of selection of your competitors. - answered with objections
5. Dr. Bumberová - Explain the structure of the market in Canada. Explain the methodology of the structure. Name the direct competitors on the Canadian market and their behaviour. - answered with objections
6. Dr. Bumberová - Do you know the database Statista? Have you searched for information in there?
7. Dr. Bumberová - Explain the data behind the proposal for the aquirence of customers? - answered with objections
On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis.
Result of defence
práce byla úspěšně obhájena
Document licence
Standardní licenční smlouva - přístup k plnému textu bez omezení