Marketingová komunikace
| but.committee | doc. Ing. Robert Zich, Ph.D. (předseda) doc. Ing. Lucie Kaňovská, Ph.D. (místopředseda) Ing. Veronika Bumberová, Ph.D. (člen) Ing. David Schüller, Ph.D. (člen) Ing. Miroslav Mandel (člen) | cs |
| but.defence | Supervisor´s questions - answered. Reviewer´s questions - answered. Ing. Veronika Bumberová, Ph.D. - What happened with formal format of your thesis? There are missing pages. Answered. Where is the methodology, where is the definition of the problem? Partially answered. Where is the connection between SLEPT analysis and your proposals? Partially answered. What is the meaning the outputs of SWOT analysis? Partially answered. What are benefits of your proposals? Partially answered. doc. Ing. Robert Zich, Ph.D. - Where is the main conclusion of your analysis? Partially answered. Where are main outputs of analysis of competitors? Partially answered. Ing. Miroslav Mandel - Do you plan to work in analysed company? Answered. | cs |
| but.jazyk | angličtina (English) | |
| but.program | Economics and Management | cs |
| but.result | práce nebyla úspěšně obhájena | cs |
| dc.contributor.advisor | Schüller, David | en |
| dc.contributor.author | Krbúšiková, Natália | en |
| dc.contributor.referee | Kaňovská, Lucie | en |
| dc.date.accessioned | 2022-06-21T06:56:19Z | |
| dc.date.available | 2022-06-21T06:56:19Z | |
| dc.date.created | 2022 | cs |
| dc.description.abstract | Táto bakalárska práca vychádza z návrhu na zlepšenie marketingovej komunikácie v Penzióne U Krba. V súčasnosti je marketing a marketingová komunikácia so svojimi nástrojmi neúnosne najdôležitejšími krokmi na dosiahnutie požadovaných cieľov pre gastronómiu a hotelierstvo. Hlavným cieľom práce je preskúmať súčasný stav marketingovej komunikácie a navrhnúť spôsoby jej zlepšenia. Uvedené informácie boli získané prostredníctvom priamej komunikácie s vedúcimi predstaviteľmi reštaurácií a analýzou. Výsledky týchto šetrení priniesli jednotný obraz marketingového posolstva reštaurácie. Návrhovú časť práce tvorí analýza výsledkov zameraná na neefektívnosť a nedostatky. | en |
| dc.description.abstract | This bachelor thesis is based on the proposal for improvement of marketing communication at Penzión U Krba. Nowadays marketing and marketing communication with its tools are unbearably the most important steps to achieve the desired goals for gastronomic and hospitality industries. The thesis' major goal is to examine the existing state of marketing communication and to suggest ways to enhance it. The information mentioned was gathered through direct communication with restaurant leads and analysis. The findings of these investigations yielded a unified picture of the restaurant's marketing message. The thesis' proposing section comprises of a results analysis focused on inefficiency and flaws. | cs |
| dc.description.mark | F | cs |
| dc.identifier.citation | KRBÚŠIKOVÁ, N. Marketingová komunikace [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2022. | cs |
| dc.identifier.other | 143215 | cs |
| dc.identifier.uri | http://hdl.handle.net/11012/207100 | |
| dc.language.iso | en | cs |
| dc.publisher | Vysoké učení technické v Brně. Fakulta podnikatelská | cs |
| dc.rights | Standardní licenční smlouva - přístup k plnému textu bez omezení | cs |
| dc.subject | marketing | en |
| dc.subject | marketingový mix | en |
| dc.subject | penzión | en |
| dc.subject | služby | en |
| dc.subject | SWOT | en |
| dc.subject | analýza | en |
| dc.subject | nástroje marketingovej komunikácie | en |
| dc.subject | marketing | cs |
| dc.subject | marketing mix | cs |
| dc.subject | pension | cs |
| dc.subject | services | cs |
| dc.subject | SWOT | cs |
| dc.subject | analysis | cs |
| dc.subject | tools of marketing communication | cs |
| dc.title | Marketingová komunikace | en |
| dc.title.alternative | Marketing Communication | cs |
| dc.type | Text | cs |
| dc.type.driver | bachelorThesis | en |
| dc.type.evskp | bakalářská práce | cs |
| dcterms.dateAccepted | 2022-06-17 | cs |
| dcterms.modified | 2022-06-20-15:39:28 | cs |
| eprints.affiliatedInstitution.faculty | Fakulta podnikatelská | cs |
| sync.item.dbid | 143215 | en |
| sync.item.dbtype | ZP | en |
| sync.item.insts | 2022.06.21 08:56:19 | en |
| sync.item.modts | 2022.06.21 08:14:12 | en |
| thesis.discipline | Entrepreneurship and Small Business Development | cs |
| thesis.grantor | Vysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementu | cs |
| thesis.level | Bakalářský | cs |
| thesis.name | Bc. | cs |