Návrh modulu systému pro analýzu chování návštěvníků

Abstract

Tato bakalarska prace se zabyva navrhem prototypu modulu, ktery slouzi k analyze webovych stranek pomoci teplotnich map. Modul byl navrzen dle provedene analyzy, ktera se sklada z analyzy samotneho produktu z uzivatelskeho i technickeho hlediska a analyzy konkurence nabizejici podobnou funkcionalitu. Soucasti prace je navrh vytvoreni funkcniho prototypu, navrh uzivatelskeho rozhrani v praxi a navrhy pro rozsireni funkcionality v budoucnu.This bachelor thesis propose a prototype of a module, which serves as s tool for a website analysis via heatmaps. The module has been designed on the base of the analysis. The analysis include an analysis of the product itself from both, customer and technical points of view and an analysis of competitors offering similar functionality. This thesis includes proposal of a functional prototype of the module and design of the user interface for the module.