Research Results in the Field of Information Support for Innovation Activities
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Date
2011-06-28
Authors
Žižlavský, Ondřej
Šmakalová, Petra
ORCID
0000-0001-8520-4747Advisor
Referee
Mark
Journal Title
Journal ISSN
Volume Title
Publisher
Mendelova univerzita v Brně
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Abstract
The paper deals with an actual issue focused on one of the world wide problem - effective development of an innovation process in the company. Just innovation is deemed as an essential part of companys efficiency and its development with an impact on overall performance and competitiveness. The purpose of this paper is to present and discuss knowledge and findings of original primary research into South-Moravian companies within two projects of Internal Grant Agency Faculty of Business and Management Brno University of Technology, which were conducted in 2009 and 2010. For this analysis a questionnaire survey was used - the results of the primary research reflect innovative activities from the top managers point of view. The scientific aim of the paper is to gain knowledge and analyse the present status of innovative activities as it pertains to Czech and foreign professional literature and in the Czech business environment. Authors proved with help of questionnaire survey that many companies still neglect information support of their innovation activities although given the importance of innovation as an engine of growth. Moreover, as shown by the primary research, the majority of companies lack a sophisticated marketing information system, modelling and analysis of the future market, analyses of customers, their behaviour and unsaid needs, definition of price strategies, and analysis of new expansion areas. These findings are not affirmative for our business environment.
The paper deals with an actual issue focused on one of the world wide problem - effective development of an innovation process in the company. Just innovation is deemed as an essential part of companys efficiency and its development with an impact on overall performance and competitiveness. The purpose of this paper is to present and discuss knowledge and findings of original primary research into South-Moravian companies within two projects of Internal Grant Agency Faculty of Business and Management Brno University of Technology, which were conducted in 2009 and 2010. For this analysis a questionnaire survey was used - the results of the primary research reflect innovative activities from the top managers point of view. The scientific aim of the paper is to gain knowledge and analyse the present status of innovative activities as it pertains to Czech and foreign professional literature and in the Czech business environment. Authors proved with help of questionnaire survey that many companies still neglect information support of their innovation activities although given the importance of innovation as an engine of growth. Moreover, as shown by the primary research, the majority of companies lack a sophisticated marketing information system, modelling and analysis of the future market, analyses of customers, their behaviour and unsaid needs, definition of price strategies, and analysis of new expansion areas. These findings are not affirmative for our business environment.
The paper deals with an actual issue focused on one of the world wide problem - effective development of an innovation process in the company. Just innovation is deemed as an essential part of companys efficiency and its development with an impact on overall performance and competitiveness. The purpose of this paper is to present and discuss knowledge and findings of original primary research into South-Moravian companies within two projects of Internal Grant Agency Faculty of Business and Management Brno University of Technology, which were conducted in 2009 and 2010. For this analysis a questionnaire survey was used - the results of the primary research reflect innovative activities from the top managers point of view. The scientific aim of the paper is to gain knowledge and analyse the present status of innovative activities as it pertains to Czech and foreign professional literature and in the Czech business environment. Authors proved with help of questionnaire survey that many companies still neglect information support of their innovation activities although given the importance of innovation as an engine of growth. Moreover, as shown by the primary research, the majority of companies lack a sophisticated marketing information system, modelling and analysis of the future market, analyses of customers, their behaviour and unsaid needs, definition of price strategies, and analysis of new expansion areas. These findings are not affirmative for our business environment.
Description
Citation
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2011, vol. 19, issue 4, p. 387-398.
https://acta.mendelu.cz/59/4/0387/
https://acta.mendelu.cz/59/4/0387/
Document type
Peer-reviewed
Document version
Published version
Date of access to the full text
Language of document
en
Study field
Comittee
Date of acceptance
Defence
Result of defence
Document licence
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
http://creativecommons.org/licenses/by-nc-nd/4.0/