ULRICHOVÁ, V. Návrhy na rozšíření marketingové komunikace společnosti pro mezinárodní publikum společnosti [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2023.
The main goal of the thesis is a proposal for an awareness increase of the selected company within international customer segments. I see the goal fulfilled.The author is applying standard methods used in the preparation of strategic marketing proposals. The analysis is very well structured and outcomes are formulated clearly.The proposals are matching the outcomes of the analytical part and are well-systematically structured.The thesis is on a very good professional level and I recommend it for the defense.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | ||
| Zvolený postup řešení, adekvátnost použitých metod | A | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | ||
| Praktická využitelnost výsledků | B | ||
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | A | ||
| Práce s informačními zdroji, včetně citací | A |
The thesis presents proposals that will lead to an increase in awareness of the company Czechdesign products and e-shop internationally. The author has clearly demonstrated her ability to use the acquired theoretical knowledge in the analytical and design part of the thesis. The thesis has a logical and clear structure. The author has paid a lot of attention to the thesis and all parts of the thesis are at a good level. The design part contains practical suggestions that are very well applicable in the company, which are also planned with respect to time and implementation. The suggestions are based on the author's very good knowledge of the company. The prepared suggestions can clearly benefit the company. The aim of the thesis was fulfilled. I recommend the thesis for defence.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | The aim of the work was fulfilled at a very good level. | |
| Zvolený postup řešení, adekvátnost použitých metod | B | Standard methods were used in the work. For the analyses in chapter 2.8 it would be useful to summarise their outputs. It would also be good to have adequate research in the analysis section. Not all the opportunities that are mentioned in the SWOT analysis come from the external environment, rather they are weaknesses. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | A | The ability to interpret was demonstrated mainly in the linking of the analytical and design parts of the thesis. | |
| Praktická využitelnost výsledků | B | The proposals are based on the analytical part and are practical. Costs and timescales are given. It would be good to further highlight the benefits of proposals. | |
| Struktura práce, použitá terminologie a odborná jazyková úroveň | A | The thesis has a logical and clear structure and uses a standard division into chapters. The author uses appropriate terminology and expresses herself at a good linguistic level. | |
| Práce s informačními zdroji | A | The author uses adequate information sources that are appropriately cited. |
eVSKP id 152013