STEJSKALOVÁ, A. Návrh změny propagace služeb vybraného podniku [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2023.
The bachelor thesis proposes suggestions for changing promotion of the services offered by Čistírna u Kostelíčka company. The author has demonstrated the ability to use the acquired theoretical knowledge in the analytical and design part. The thesis has a logical and clear structure. The design part contains practical suggestions applied in the company, which are planned with regard to time and implementation. The prepared proposals can be beneficial for the company. The author of the thesis worked independently and with interest in the subject. The aim of the thesis was fulfilled. I recommend the thesis for defence. Questions for the defence: What should be a priority for you from the proposed proposals?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | The stated aim of the work was fulfilled. | |
| Zvolený postup řešení, adekvátnost použitých metod | C | The theoretical part could have been more systematic in its treatment. In the analytical part, the author has chosen the right procedure and adequate methods with regard to the topic of the thesis, but for example the analysis of promotion could have been more detailed. The qualitative research in a form of interviews by phone and mystery shopping were used, but the methodology of the researches and also their outputs could have been better elaborated. Also the overall summary of the analytical part could have been more detailed and clearer. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | The author has demonstrated the ability to interpret the results and draw appropriate conclusions from them, which can be seen in the interconnection of the analytical and proposal parts. | |
| Praktická využitelnost výsledků | B | The proposals are based on the analyses carried out and correspond to the current situation of the company. The author has tried to objectively evaluate her proposals, including the costs, timetable for implementing the proposals, the possible risks of implementing the proposals and the expected benefits. The financial benefits could have been summarised in more detail. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | C | The thesis has a logical and clear structure and uses a standard division into chapters. The author uses appropriate terminology. It is preferable not to use the first person in the text of the thesis. | |
| Práce s informačními zdroji, včetně citací | B | The author uses adequate sources of information in her work, which are appropriately cited. The thesis has been verified by the Theses.cz system. |
The aim of the bachelor thesis is to analyze the Čistírna u Kostelíčka company in order to proposesuggestions for changing promotion of the services offered by this company. The goal is achieved.The author is applying standard methodology in the thesis. The structure is logical. The analysis could be less descriptive in some parts, but finally the outcomes are formulated clearly. The proposals are matching the results of analysis and are well structured.I recommend the thesis for the defense.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | ||
| Zvolený postup řešení, adekvátnost použitých metod | B | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | ||
| Praktická využitelnost výsledků | C | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | B | ||
| Práce s informačními zdroji | B |
eVSKP id 151839