HOLICKÝ, F. Podnikatelský plán pro rozvoj podniku [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
The objectives of the thesis were met. I have only minor criticisms of this thesis, which I list below. Within the thesis, the author has done a very decent theoretical research based on an adequate amount of literature sources. The author uses both domestic and foreign literature. I see reserves in the thesis in the methodological part, which could have been elaborated in more detail for the purpose of the practical part. The analytical part of the thesis also has some reserves. Here I would see room for a more precise evaluation of the external environment in particular. The design part is solid, it is evident that the author is personally involved in the environment. Translated with DeepL.com (free version)
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | ||
| Praktická využitelnost výsledků | B | ||
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | B | ||
| Práce s informačními zdroji, včetně citací | A |
This is a good thesis, which contains some passages that are applicable in practice. However, the thesis is incomplete in some passages. It also does not exactly meet the requirements of the Dean's directive for final theses. I recommend the thesis for defense before a state commission.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | The diploma thesis has a set goal, which is: on the basis of the environmental analysis to propose a suitable business plan for the development of a specific company and to determine recommendations leading to its implementation. After studying the thesis, I can conclude that the objectives of the thesis were met by the solution. The thesis contains some shortcomings, such as an incomplete business plan or inconsistencies with the Dean's directive for final theses of the Faculty of Business. | |
| Zvolený postup řešení, adekvátnost použitých metod | B | The procedures and methods used in the thesis are correct. However, the inclusion of some methods in the work is incorrect, such as the use of the PRISMA method in the analytical part, etc. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | The student demonstrated the ability to interpret the achieved results and draw appropriate conclusions from them by solving the diploma thesis. However, after assessing the quality of the analytical part and the design part, I did not find the appropriate relevance. | |
| Praktická využitelnost výsledků | C | The results of the thesis are, to a limited extent, usable in the practice of a real company. However, for implementation, some aspects will need to be further developed. | |
| Struktura práce, použitá terminologie a odborná jazyková úroveň | C | The thesis has the appropriate structure. However, the business plan is incomplete. The marketing section and business model are missing. | |
| Práce s informačními zdroji | A | The thesis contains a list of literary sources. The student worked with and cited these sources in the text. |
eVSKP id 168336