MACÁK, J. Marketingový plán vybraného podniku [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.

Posudek vedoucího

Chlebovský, Vít

The thesis successfully fulfils its objective of designing a marketing plan for the newly established advisory service Sibia. The author demonstrates a solid understanding of marketing theory and applies appropriate analytical tools, including PESTLE, Porter’s Five Forces, SWOT, and the 7P marketing mix. The chosen methodology is well-structured, combining desk research with qualitative interviews, which are interpreted effectively and used to inform the proposed marketing strategy. The structure of the thesis is logical and coherent, and the language level is generally appropriate, although some minor grammatical and stylistic issues remain. The proposed marketing activities are realistic and practically applicable, especially considering the early-stage nature of the project. The thesis is particularly strong in its customer-centric approach and in translating insights from interviews into actionable recommendations. The proposed short- and long-term goals are clearly defined and aligned with the project’s vision. Some theoretical sections could be more concise to maintain focus on the practical application. The budget section could benefit from more detailed financial projections and risk considerations. The language could be further polished for clarity and fluency. Questions: What would be your next step if the first paid campaign does not generate any leads? How do you plan to differentiate your service from AI-based car-buying tools in the future?

Posudek oponenta

Ulč, Jakub

The bachelor thesis aims to analyze the marketing strategy of the company SIBIA and propose improvements. The objective has been achieved. The thesis is well-organized and written in appropriate academic English. Analytical tools are applied adequately. The practical part is logically connected to the theoretical framework, and the proposed recommendations are realistic, though occasionally too general. A more specific quantification of expected benefits or timeline for implementation would strengthen the applied part. Despite these minor shortcomings, the thesis demonstrates the student's ability to combine theory with practice and delivers applicable outputs. I recommend the thesis for defense.

eVSKP id 167766