HUSER, Š. Návrh zdokonalení marketingového mixu fitness centra [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
The thesis is based on both professional and international sources, and largely on well-executed analyses. The individual parts are logically interconnected, and the proposals are grounded in the analytical section. While occasionally superficial, they can generally be considered useful. The thesis fulfills its stated aim at a good level and is overall of good quality.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | The thesis fulfills the stated objective at a good level. | |
| Zvolený postup řešení, adekvátnost použitých metod | B | The selected procedure is logical, and the author makes mostly very good use of methods appropriate for this type of work. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | The content of the theoretical part provides a foundation for conducting the analyses, and the results of these analyses are subsequently used at a very good level in formulating the recommendations. | |
| Praktická využitelnost výsledků | C | The proposals are based on the findings of the analytical section. While their level of detail is occasionally superficial, they are overall of good quality. Based on the information provided, the proposals can generally be considered useful. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | C | The thesis has an adequate length and a clear structure. The terminology and professional language are mostly at a very good level. Formally, the work is of good quality. | |
| Práce s informačními zdroji, včetně citací | B | The work is based on professional and international sources, which are mostly used appropriately. |
Overall, I rate the work as average with a grade of D. I appreciate the illustrative images included in the work. My biggest reservations are with the design section, which is divided into areas of Marketing Mix that are related to each other, but there is insufficient connection between these sections (especially place and price).
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | The goals were partly fulfilled. | |
| Zvolený postup řešení, adekvátnost použitých metod | D | The student used simple basic Marketing Mix methods. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | E | The ability to interpret data and draw conclusions is weak. There is no summary of the analytical section, for example in the form of a table at the end of the analytical section. The starting points for the analytical section are not defined. The proposals are only partially based on the data in the analytical section. | |
| Praktická využitelnost výsledků | C | These are general suggestions that can be used in practice. | |
| Struktura práce, použitá terminologie a odborná jazyková úroveň | E | There are unclear distinctions between what is part of the theory, methodology, and analytical sections. Formal requirements are not met. The work contains inconsistent line spacing throughout. | |
| Práce s informačními zdroji | C | Use of basic and contemporary literary sources. I am missing the sources of information used for the competition analysis. |
eVSKP id 168422