WAGNER, M. Návrh komunikační strategie nové pobočky realitní kanceláře [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2015.
Author has been working quite independently. He has used a few options for consultations. Topic of work has practical focus and author has demonstrated ability to solve such practical problem with application of theoretical knowledge. Questions: How could you define target audience more specifically? How would you elaborate action plan for implementation?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | Objective is well defined. Definition of objective reflects real problem being solved in the company and has very practical orientation. Objectives of work have been accomplished on very good level. | |
| Zvolený postup řešení, adekvátnost použitých metod | B | Author has applied traditional tools of strategic analysis relevant to solved problem. Analysis used in work represents complex overview of problem and their conclusion is valuable. Some parts of analysis are more general. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | Presentation of base for proposals is generally quite good. Nevertheless sometimes it is not easy to find key ideas in text. That is only problem of presentation not missing ideas. | |
| Praktická využitelnost výsledků | C | Proposal as frame for communication is very good. It is based on objectives defined by company which develops conditions for potential application. It is not easy to find a source of some information presented in proposal nevertheless majority of it is grounded. Some parts could be more developed – like definition of target audience. Author could more intensively put emphasize on evaluation of potential contribution of presented strategy. However basic frame of contribution, risks and related aspects is presented just as idea of action plan which should be used for strategy implementation. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | B | Formal aspects of work are generally on very good level. Formal guidelines have been respected. There are some marginal mistakes not having significant impact. | |
| Práce s informačními zdroji, včetně citací | B | Work is based on relevant literature, covering sufficient range of topics. Some sources in practical part should be better quoted. |
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | ||
| Zvolený postup řešení, adekvátnost použitých metod | A | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | A | ||
| Praktická využitelnost výsledků | A | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | A | ||
| Práce s informačními zdroji | A |
eVSKP id 86964