POSOLDOVÁ, M. Strategie vstupu na nové trhy [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2017.
Master thesis: Strategy of Entering to New Markets is master work written in academic quality. Results and conclusions can be used in practice of real company. Master thesis do´t contain weighty mistakes.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | Aims and objectives for strategy of entering to new markets are prepared in the diploma thesis. These aims are adequate for master thesis. Student fulfilled these aims in analytical and also in proposal part. | |
| Zvolený postup řešení, adekvátnost použitých metod | A | In master thesis were used methods of strategic analysis, e.g. PEST, PORTER and SWOT analysis. For detailed understanding of a new market was used marketing research with questionairing method. Usage of mentioned methods was without important mistakes. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | A | Student is able to interpret results from analytical part of master thesis. These results was seriously used in proposal part for establishing of strategy of entering to new market. | |
| Praktická využitelnost výsledků | A | Proposal part and conclusions of master thesis is possible to use in the practice. These conclusions can be usable in real company. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | Master thesis is written in academic framework, without formal mistakes. Student used methodology adequate for master level of study. Used language is on the university grade. | ||
| Práce s informačními zdroji, včetně citací | B | References are presented in the end of master thesis. References are presented in Harward style. References are cited in the text of thesis. More references from full text databases of scientific papers could be used in the thesis. |
The author began work by defining the relevant concepts, author´s overall orientation in the corresponding literature is quite good. The author has enriched the thesis by own survey focusing focusing on economic and market-related aspects of target market. The conclusions of the work are well-prepared, based on literature and own survey, and are clearly understandable.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | ||
| Zvolený postup řešení, adekvátnost použitých metod | A | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | A | ||
| Praktická využitelnost výsledků | A | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | B | ||
| Práce s informačními zdroji | A |
eVSKP id 103512