DEMCHENKO, R. Návrh zdokonalení marketingového mixu společnosti [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
The thesis is based on professional and international sources and is supported by thoroughly developed analyses. The individual parts are logically interconnected, and the proposals are both practically applicable and valuable. The thesis fulfills the stated aim very well, maintaining a clear structure and a professional standard. However, it exhibits formal issues, including the inclusion of an incorrect version of the assignment. Overall, the thesis is very well written.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | The thesis fulfills the stated objective at a very good level. | |
| Zvolený postup řešení, adekvátnost použitých metod | A | The selected procedure is logical, and the methods used in the thesis are appropriate for this type of work and are mostly applied thoroughly. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | A | The content of the theoretical part provides a solid foundation for the analyses, and the results of these analyses are fully utilized in formulating the recommendations. | |
| Praktická využitelnost výsledků | A | The thesis contains a number of practically applicable recommendations based on the findings from the individual analyses. The overall approach is solid, and the results can be considered highly useful given the information provided. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | D | The thesis exceeds the standard length and has an appropriate, clear structure. The terminology and professional language are adequate. The thesis exhibits formal issues, including the inclusion of an incorrect version of the assignment and the absence of a caption for one of the tables. | |
| Práce s informačními zdroji, včetně citací | C | The thesis is based on professional and international sources, which are used appropriately. However, the style of in-text citations is inconsistent with the formatting used in the References section. |
The author demonstrated through the thesis that he understands the concepts relevant to solving the defined problem for the real client. Moreover, the author showed the ability of complex problem solving by connecting the theoretical knowledge with relevant analyses and based on his assessment, adequate proposal. I recommend this thesis for the defence.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | The author fulfilled all the defined goals within the thesis excellently. | |
| Zvolený postup řešení, adekvátnost použitých metod | A | The build-up of the thesis is logically explained, and the methods used are appropriate. As more and more companies face similar problems in the context of the marketing mix, the authors must keep up with the current trends and standards. The author demonstrated this. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | A | Clearly, the author carefully selected the frameworks with which he works within the thesis. The introduction explains the thesis itself and its building very well, enabling the reader to understand the logic behind it. Later, the outcomes will allow the author to deduce the results and formulate relevant recommendations. | |
| Praktická využitelnost výsledků | A | The recommendations are aimed at practical application for the company's founder. It is now up to the founder to decide whether to apply them. The recommendations are based on the relevant information and analysis conducted within the analytical part of the thesis. | |
| Struktura práce, použitá terminologie a odborná jazyková úroveň | B | Some parts of the thesis, such as chapter 1.17, could have been structured differently. However, the minor issues do not affect the overall structure of the presented thesis. The authors demonstrated a decent level of professional English and an adequate level of understanding of the terminology in the field. | |
| Práce s informačními zdroji | B | The thesis works with the relevant sources. More literature resources would add to the comprehensive viewpoint on the topic, especially in the context of the marketing mix and its modern forms. However, the provided review in the theoretical part is very well done. |
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