TESAŘOVÁ, M. Application of Branding Concepts for Development of Competitiveness [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2017.
Student has worked actively in whole process of thesis preparation and effectively used consulting meetings. Student has proved ability to work independenty and solve complex problem. Submitted proposal is practically oriented and it is based on realistic evaluation of specific conditions of selected organization.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | The main goal, defined in assignment, has been fully respected and specified in four sub goals. Meeting of goals is on required level and all defined goals has been reached. | |
| Zvolený postup řešení, adekvátnost použitých metod | A | Student has applied wide range of analytical methods. Description of methodology in chapter “Goals and methods” is rather brief; nevertheless application of used approaches is clear. Theoretical background has been properly modified in the context of specific conditions of chosen organization. Student has created rather complex theoretical approach. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | A | Analytical part had to be rather complex due to fact that proposal of brand development was created for specific study program. Student had to consider as well faculty and university level of strategy and brand development. Analysis does cover required areas including brand, competitive comparison and customer view. Conclusion of individual analysis is well defined. Overall summary of analysis is right. | |
| Praktická využitelnost výsledků | A | Proposal of complex concept of brand development was the main goal of the thesis. Student has defined proper base of this proposal and whole presented concept is well defined. Used approach does ensure good conditions for potential application. It can be used as good framework for the development of strong brand of study program. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | A | All formal aspects are on required level. | |
| Práce s informačními zdroji, včetně citací | A | Using of information resources, including citations are on required level. |
The objectives of the thesis are defined plainly and logically. The thesis is systematically organized and the practical part logically follows the theoretical part. The structure of the thesis is logical and comprehensive. The student showed analytical and also creative approach to find the applicable branding concept. The author used adequate research methods and techniques. The results are based on relevant data. However, the larger sample of respondents should have been beneficial for the outcome of the thesis. The list of references is created carefully and contains appropriate literature. The quotation of authors is done systematically and it is in accordance with the norm. The author conducted appropriate analysis and to made adequate conclusions. The conclusions are possible to use in practise and are very supportive and relevant in connection with the proposed branding concept. The conclusion of the thesis matches the objectives. The objectives were completely fulfilled. It is possible to attract efficiently the relevant customers via suggested branding concept in the market of higher education. The significant steps within the realization were identified and limits of the proposal were listed.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | ||
| Praktická využitelnost výsledků | A | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | A | ||
| Práce s informačními zdroji | A |
eVSKP id 103730