BADURA, D. Návrh marketingového plánu [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
The thesis meets its stated objectives by developing a comprehensive marketing plan for the student project Eventrio. The author applies a wide range of theoretical frameworks (e.g. Marketing Mix, Business Model Canvas, SWOT, PESTEL, Porter’s Five Forces) and combines them with primary research, including interviews and desk research, to assess the current situation and propose improvements. The structure of the thesis is logical, but I have remark at this point that the structure is not in accordance with the FBM standard thesis structure. The language level is generally sufficient, though there are occasional grammatical and stylistic issues that could be improved with further proofreading. The practical applicability of the thesis is high, particularly in the context of student entrepreneurship and university-based event services. Additional remarks are - Some sections (e.g. theoretical background) could be shortened or more clearly focused on the core problem.The financial aspects of the proposed promotional strategies could be elaborated in more detail. Questions: How would you measure the success of your proposed promotional activities? What risks do you see in relying heavily on social media for customer acquisition?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | ||
| Zvolený postup řešení, adekvátnost použitých metod | B | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | ||
| Praktická využitelnost výsledků | B | ||
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | C | ||
| Práce s informačními zdroji, včetně citací | B |
The objective of the bachelor thesis was to design a marketing plan for the company. The goal has been met. The thesis is logically structured and written in professional English. The theoretical part outlines the key concepts of marketing planning and provides a suitable foundation for the analytical and proposal sections. The analysis includes an overview of the current situation of the company and its environment. However, the thesis would benefit from the use of a broader and more relevant selection of academic and professional sources to support its arguments and deepen the contextual understanding. The proposal part contains several useful suggestions. The conclusion could provide a more comprehensive evaluation of the expected impact and feasibility of the proposed plan. Despite that, the work shows the author's good understanding of the topic and offers practical value for the company. I recommend the thesis for defense.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | ||
| Praktická využitelnost výsledků | B | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | B | ||
| Práce s informačními zdroji | C |
eVSKP id 167785