ULLMANNOVÁ, K. The Analysis of Current Level of Communication of a Contributory Organization and Proposals for Increasing of its Effectiveness [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2017.
Thesis submitted deals with real managerial problem – the assessment of communication strategy of one of Czech most “productive” contributory organization Lipka. Its focus is primarily on offering environmental education in the Czech Republic. Kristýna succeeded in proper formulation of the problem and a deep analysis – and all this resulted in a clear recommendations towards more effective communication mix. Positive feature of recommendations is the proposal for measures for the “productivity of communication mix” assessment.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | The objectives are clearly formulated at the beginning of thesis - the main aim is to analyst the current leel of communication of contributory organisation "Lipka" and to formulate suggestions for increasing its effectivensss, especially in orientation towards specific target group of pedagogues. These objectives were mostly met. | |
| Zvolený postup řešení, adekvátnost použitých metod | A | The methods, used for analytical parts of the thesis, are purposely selected: although the “portfolio” of analytical methods is rather “traditional”, their selection is well supported by theory and the results provide a clear picture of current level of communication and overall marketing praktice. This conclusion is supported also by skilful application of primary research of selected target group. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | The author demonstrated her ability to formulate the requirements for data, to gather these data and to elaborate them into valid conclusions. There, however, are some limits in terms of linking the recommendations with subsequent consequences. | |
| Praktická využitelnost výsledků | C | The practical usability of conclusions is limited by the absence of financial projections of proposals. I am well aware of difficulties connected with mere estimations, let alone precise classification of both costs and benefits of all consequences of recommendations, anyway, just approximate figures would be beneficial. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | A | The framework is logical, formal requirements were mostly met, the terminology is used in proper form and the professional level of language is on the expected level. | |
| Práce s informačními zdroji, včetně citací | A | No critical comments. The author used a wide spectrum of relevant sources, citation is well done. |
The thesis deals with a very actual topic and the organization Lipka was chosen appropriately. Objectives of the thesis are clearly formulated and the methods to achieve the described. The outcomes of the analyses, especially of the survey, are interesting and can be easily used by the company Lipka. Recommendations are clearly formulated and based on the analyses performed, however, small outline for calculation of the financial needs for the implementation would be suitable even it might be difficult in the case of the contributory organization. The thesis has a logical structure and the language, as well as the work of the literature, is on a satisfactory level.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | ||
| Praktická využitelnost výsledků | C | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | A | ||
| Práce s informačními zdroji | B |
eVSKP id 103462