KOVAČECH, J. Vstup podniku na zahraniční trhy [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2024.
The work was checked for matches, which show 2.3%. These matches are only of a terminological nature. This is an original work. This is an excellent thesis that deserves an award. The work is very detailed with the potential to apply the results in practice. I recommend works for defense before the state commission.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | The work has a precisely defined goal, which is the company's entry into foreign markets. After studying the work, it can be concluded that the goal of the work was fulfilled in full quality. | |
| Zvolený postup řešení, adekvátnost použitých metod | A | The solution used in the work is correct. The methods used are adequate for the master's level of study. The work is compact and the individual parts follow each other logically. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | A | The student is able to interpret the achieved solution results and draw appropriate conclusions from them. | |
| Praktická využitelnost výsledků | A | The results of the solution of the diploma thesis are applicable in the practice of the Slovak brewery when entering the Czech market. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | A | The work is extensive and sufficiently detailed in individual parts. The terminology used is correct. The language level of the work is above standard. There are a minimum of typos. | |
| Práce s informačními zdroji, včetně citací | A | The work contains an above-standard list of literature. The student worked with literary sources in the text and cited them. |
The objective of the master thesis is to validate the potential of the expansion of the selected company with its specialty beer offering from Slovakia to the chosen locations in the Czech Republic. The goal is achieved. Both the analysis (including primary research) and proposals are prepared in a very systematic way. Proposals are well matching the outcomes of the analysis. The thesis is on a very good professional level. I recommend the thesis for the defense.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | ||
| Zvolený postup řešení, adekvátnost použitých metod | A | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | ||
| Praktická využitelnost výsledků | B | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | A | ||
| Práce s informačními zdroji | A |
eVSKP id 155165