Posudky závěrečné kvalifikační práce

The bachelor thesis reaches a satisfactory level with many shortcomings, both in terms of content and format areas. Despite the weaknesses found, the thesis can be recommended for defense. /// QUESTION 1: Specify the expected benefits resulting from the implementation of these proposals. /// QUESTION 2: All proposals are connected to the promotion area. In what way will they be visualized?

Dílčí hodnocení
Kritérium	Známka	Slovní hodnocení
Splnění stanovených cílů	D	The bachelor thesis has different goal specifications in the text (chapter 1.2) and the thesis proposal. The fulfillment of the bachelor thesis`s objective is at a very low level, due to the low quality of the proposal part nad two partly different specifications. It is very weakly supported by the analysis carried out, which is without a more thorough treatment of the sub-areas. The proposal part of the bachelor thesis itself is difficult to read.
Zvolený postup řešení, adekvátnost použitých metod	D	The structure of the theoretical part and chosen methods correspond to the given topic. The chapter about franchise description (chap. 2.3.6.1) seems to be put in an unlogical way as part of other marketing mixes, but it is one of the business models, not the marketing mix. However, their treatment in the theoretical part is very weak. The bachelor has omitted some items in all the given frameworks, so all the methods are in an unfinished form.
Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry	D	The bachelor employed SWOT analysis as a summary of the analytical part. Unfortunately, the SWOT analysis includes an unclear description of Opportunities and Threats. According to partial analysis, there are weak descriptions of individual areas (e.g. in 3.6 Porter`s five forces, 3.7 SLEPTE). Some of these items are not sufficiently supported by the sub-analyses and thus do not have a clear identification and focus. The bachelor realized mystery shopping as qualitative research, but the gained results are presented in a very brief way. Finally, partial summaries are substantially weak.
Praktická využitelnost výsledků	D	For the selected company, the submitted bachelor thesis represents a good basis for the decision-making process, on the basis of which it will be able to optimize the in-house activities in relation to the provided products and point of sale. The individual proposals can be considered adequate given the personal commitment of the bachelor. However, in order to start the implementation of these proposals, it would be advisable to take into account all the factors at work in the sector.
Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň	C	The bachelor thesis contains both typos and minor terminological errors. In the case of the used terminology and language level, a good agreement with the given topic is achieved. In the thesis, the author used free lines between paragraphs as a typographic error. The text format in tables seems to be unprofessional.
Práce s informačními zdroji, včetně citací	D	A check of the bachelor's thesis in the THESES system found 17% agreement. After a manual check of the thesis, I note that the agreement occurred mainly in the theoretical part of the thesis, and for those parts that are very difficult to formulate in another form. The citations of the sources used are given for all the identified matches. Submitted by bachelor's thesis I consider - despite the high expected agreement - to be an original work. Selected sources are appropriate to the topic. Unfortunately, in the text, there are quotations without sources in the References (e.g. johnson.dk, facebook.com, instagram.com).

Posudek oponenta

Schüller, David

The thesis focuses on the marketing mix of a company operating in gastronomy. In the theoretical part, some pages would need to be cited from more than one source (e.g. page 15 and 16). It would be needed to design more of the figures in author´s own hand. It would be useful to clearly summarise the individual analyses and identify the importance of each key result, for example in the form of tables. The structure of the work is at a good level. The analysis of mysteryshoping is inadequately described. Timelines and outcome values for each conclusion are missing. In the form that is presented it is not an analysis. For the financial assessment, a more detailed breakdown of the items that make up each of the estimated amounts would be needed. It is not clear how the final amounts are calculated.

Posudky

Posudek vedoucího

Milichovský, František

Posudek oponenta

Schüller, David

Otázky