NGUYEN, A. Návrh rozvoje internacionalizační strategie strategie podniku [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2015.
Author has chosen very complicated topic. Solution of it was even more complicated due to lack of available information about company and its strategy. Considering this fact author has elaborated good proposal and evaluation of situation on mobile market in the Czech Republic. He has demonstrated very good ability to solve complicated business problem on the base of gained knowledge. Questions: How would you evaluate potential of Jolla for future development? What could be trends supporting business activity of Jolla company in near future?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | Definition of goal of thesis is divided into four objectives. The main objective could be stressed but considering introduction it is quite clear what the main focus is. | |
| Zvolený postup řešení, adekvátnost použitých metod | B | Methodology of work is based on standard tools of strategic management. Approach to analysis is defined by description of used analytical tools with brief summary of purpose. General framework of whole solution could be explained more precisely. Theoretical part consists of mixture of various topics related to internationalization and business strategy in global environment. From that point of view it is very important that author has summarized in critical evaluation what theoretical framework used for work is. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | Description of contemporary strategy of Jolla company is relatively general but acceptable. The main reason is lack of available specific and formal information about this company and its strategy. Nevertheless evaluation both of company and Czech market is usable. Summary based on SWOT principles is good base for proposal. | |
| Praktická využitelnost výsledků | C | Conclusion and proposals are logically defined. Proposal seems to be rather general. The main reason is lack of available information. Nevertheless proposal as such can be evaluated as good base of potential strategy. Application would require more detailed definition of aspects of business activity. Specific aspect of business model on the Czech market could be defined. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | B | Formal aspects of work are generally on very good level. Printing quality of some tables is a little bit lower but still acceptable. Formal guidelines have been respected. | |
| Práce s informačními zdroji, včetně citací | B | Used information resources are acceptable and relevant. Practical part would benefit of more specific information and research methods but it would require real cooperation with company. Considering approach to proposals author has chosen appropriate resources. |
I appreciate well done analysis with systematic summary. Performed analysis and respective conclusions are good base to enter Czech market. Proposals presented in the thesis are matching analytical conclusions. Proposals are good guideline for the company management.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | B | ||
| Zvolený postup řešení, adekvátnost použitých metod | B | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | B | ||
| Praktická využitelnost výsledků | C | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | B | ||
| Práce s informačními zdroji | B |
eVSKP id 86965